Porsche brought its 2026 Dealer Summit to Soho Farmhouse in the Cotswolds, creating an opportunity to bring the Porsche brand into a distinctly rural setting.

The challenge was to create an identity that felt unmistakably Porsche while also responding to, and belonging within, the landscape and character of the location.

Taking inspiration from the four stripes within the Porsche crest, we developed a visual concept based around the idea of a journey. The stripes became a graphic route through the surrounding Cotswold landscape—leading guests from the outside world towards the summit and, ultimately, their destination at Soho Farmhouse.

The resulting identity connected Porsche's heritage and visual language with the character of its setting, creating a sense of movement, discovery and arrival throughout the experience.

Role: Design Direction

Designer: Jess Parker

Motion Designer: Alex Barnet