The Aston Martin F1 team is the most exclusive inclusive team on the grid. Their fan experience programme I/AM exists at the intersection of F1 motor sport / lifestyle and culture. It brings fans experiences they can not get anywhere else in the F1 world, exclusive access to cultural experiences that only Aston Martin can deliver. A new era of engagement, experience, and access designed to be engaging and accessible for every type of fan out there.

Role: Branding & Art Direction

Snr Designer: Tim Mousdale