Made Local proudly celebrates Carling’s local heritage while simultaneously shining a light on the endeavours of today’s self-starters and people with a passion to help their local communities thrive. The campaign was about championing and supporting those people who are making things happen in their hometown – just like Carling.

As part of the new brand campaign we re-designed Carling's website to be a platform for storytelling. Telling the stories of the people making an impact on their local communities, and the story Carling’s heritage.

Role: UX, Design.